Kivinen decided the price should be based - as it was originally intended - on rewarding those who scout out genius and take risks. In practice this means: those who buy the first print pay the original price; should someone want a second print, it will be made at double the price of the original; should someone want a third print, it will double the price of the second and so on and so forth exponentially.Does this sounds crazy? From a relatively unknown artist - any nuance sounds crazy. The idea that he isn’t following a given genre and has ambitions to reinvent the way all of pricing works would either make him an overlooked genius or a nutcase, and calling someone a genius can easily make a critic sound like a nutcase.
Click on the image to read the Taloussanomat (Economic News) article on Vesa's method.
The pricing system was also featured in the Trade Paper of Finland in 2009