Kivinen decided the price should be based - as it was originally intended - on rewarding those who scout out genius and take risks. In practice this means: those who buy the first print pay the original price; should someone want a second print, it will be made at double the price of the original; should someone want a third print, it will double the price of the second and so on and so forth exponentially.

Does this sounds crazy? From a relatively unknown artist - any nuance sounds crazy. The idea that he isn’t following a given genre and has ambitions to reinvent the way all of pricing works would either make him an overlooked genius or a nutcase, and calling someone a genius can easily make a critic sound like a nutcase.
— Rory Winston, Cultural editor of the New York Resident, August 2014

The special pricing system is for ARTEVO Series DIASEC prints only

Click on the image to read the Taloussanomat (Economic News) article on Vesa's method.

Click on the image to read the Taloussanomat (Economic News) article on Vesa's method.

The pricing system was also featured in the Trade Paper of Finland in 2009

The pricing system was also featured in the Trade Paper of Finland in 2009