ARTEVO series diasec pieces

Inspired by the legend of how the game of chess was invented Vesa decided from the start that the flagship series Artevo follows an open price doubling method for the Diasec prints as follows:

Only if / when the first one is sold will another be available and that doubles the price of the first.

Only if / when the first one is sold will another be available and that doubles the price of the first.

The same applies for all following prints as long as the buyer will double the price.

The same applies for all following prints as long as the buyer will double the price.

The canvas, re-paint canvas and poster prints of the series follow a traditional limited edition method.

The Share and Raw series are traditionally limited edition prints even with Diasec prints.

The exceptional pricing method has been featured in Economy News as well as the Trade Paper in Finland.

Click on the image to read the Taloussanomat (Economic News) article on Vesa's method.

Click on the image to read the Taloussanomat (Economic News) article on Vesa's method.

Kivinen decided the price should be based - as it was originally intended - on rewarding those who scout out genius and take risks. In practice this means: those who buy the first print pay the original price; should someone want a second print, it will be made at double the price of the original; should someone want a third print, it will double the price of the second and so on and so forth exponentially.

Does this sounds crazy? From a relatively unknown artist - any nuance sounds crazy. The idea that he isn’t following a given genre and has ambitions to reinvent the way all of pricing works would either make him an overlooked genius or a nutcase, and calling someone a genius can easily make a critic sound like a nutcase.
— Rory Winston, Cultural editor of the New York Resident, August 2014